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Sophie Gadd on Twitter

Posted on June 27th, 2015 at 13:12 by John Sinteur in category: If you're in marketing, kill yourself

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The Hypocrisy of the Internet Journalist

Posted on May 29th, 2015 at 21:35 by John Sinteur in category: If you're in marketing, kill yourself


But this isn’t the Holy Grail of my surveillance capability. What I’d do next is: create a world for you to inhabit that doesn’t reflect your taste, but over time, creates it. I could slowly massage the ad messages you see, and in many cases, even the content, and predictably and reliably remake your worldview. I could nudge you, by the thousands or the millions, into being just a little bit different, again and again and again. I could automate testing systems of tastemaking against each other, A/B test tastemaking over time, and iterate, building an ever-more perfect machine of opinion shaping. But I left before it really got good. So I don’t know for sure that this is what is being done with the vast data being collected about you, but there were plenty of smart people in that business, some of the most creative and innovative minds I ever met.

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German court rules Adblock Plus is legal

Posted on April 22nd, 2015 at 9:21 by John Sinteur in category: bleeding obvious, If you're in marketing, kill yourself, No shit, sherlock


Following a four-month trial, a German court in Hamburg has ruled that the practice of blocking advertising is perfectly legitimate. Germany-based Eyeo, the company that owns Adblock Plus, has won a case against German publishers Zeit Online and Handelsblatt.

These companies operate Zeit.de, Handelsblatt.com, and Wiwo.de. Their lawsuit, filed on December 3, charged that Adblock Plus should not be allowed to block ads on their websites.

While the decision is undoubtedly a big win for users today, it could also set a precedent for future lawsuits against Adblock Plus and any other tool that offers similar functions. The German court has essentially declared that users are legally allowed to control what happens on their screens and on their computers while they browse the Web.

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Twitter’s Chief Sees Plenty of Money in Tweet Flow

Posted on February 12th, 2015 at 23:47 by John Sinteur in category: If you're in marketing, kill yourself


Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, he said. The social network’s ideal model is for ads to make up about one in 20 tweets that the average user sees — the same level that Facebook strives for. “We’re well below that now,” he said.

Ah. Well, that explains why I use either as little as I can. For twitter that means “not at all”

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  1. Not a twitter twat, then?

Remember That Undeletable Super Cookie Verizon Claimed Wouldn’t Be Abused? Yeah, Well, Funny Story…

Posted on January 16th, 2015 at 22:48 by John Sinteur in category: If you're in marketing, kill yourself


A few months ago, we noted how Verizon and AT&T were at the bleeding edge of the use of new “stealth” supercookies that can track a subscriber’s web activity and location, and can’t be disabled via browser settings. Despite having been doing this for two years, security researchers only just noticed that Verizon was actively modifying its wireless users’ traffic to embed a unique identifier traffic header, or X-UIDH. This identifier effectively broadcasts user details to any website they visit, and the opt-out settings for the technology only stopped users from receiving customized ads — not the traffic modification and tracking.

AT&T responded to the fracas by claiming it was only conducting a trial, one AT&T has since claimed to have terminated. Verizon responded by insisting that the unique identifier was rotated on a weekly basis (something researchers found wasn’t true) and that the data was perfectly anonymous (though as we’ve long noted anonymous data sets are never really anonymous). While security researchers noted that third-party websites could use this identifier to build profiles without their consent, Verizon’s website insisted that “it is unlikely that sites and ad entities will attempt to build customer profiles” using these identifiers.

As such, you’ll surely be shocked to learn that sites and ad entities are building customer profiles using these identifiers.

Not only that, they’re using the system to resurrect deleted tracking cookies and share them with advertising partners, making consumer opt-out preferences moot. According to security researcher Jonathan Mayer (and tested and confirmed by ProPublica), an online advertising clearinghouse by the name of Turn has been using Verizon’s modifications when auctioning ad placement to websites like Google, Facebook and Yahoo for some time. When asked, Verizon pretends this is news to the company

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Jerry Seinfeld’s Clio Acceptance Speech

Posted on October 7th, 2014 at 20:15 by John Sinteur in category: If you're in marketing, kill yourself

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  1. Wow! For the first time in his career, Jerry Seinfeld has actually said something that I thought was well-stated and worth listening to.

No I will not complete your customer satisfaction survey.

Posted on September 22nd, 2014 at 20:17 by John Sinteur in category: If you're in marketing, kill yourself

Last few months, for about 80% of all my online purchases, I received an email afterwards kindly asking me to complete a survey.

Dear companies,


And if you really insist on going on with bothering me after each and every purchase, for the love of $DEITY realize that if I didn’t click on your stupid link the first time, odds are you are going only to piss me off by sending me reminders. It’s a clear indication you don’t actually care about my repeat business, and it shows you don’t give a rats ass about what I think. Perhaps you should talk to your boss and tell him to stop measuring your performance by the percentage of surveys returned.

I think I’m going back to offline buying..

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  1. Glad you got that off your chest!

    For your heroic efforts in leading a doomed consumer backlash to the barricades, I hearby award you the next tail of a rodent that my cat brings to the door. Unfortunately I can’t give you the ears as well – she eats that bit.

  2. No one will have an identity to steal after 10 more years of this shit. These are almost all phishing scams.

  3. Thanks Sue!

    And chas, if only. No, these survey messages contain correct details of a purchase and are usually correctly linking to the site I made the purchase on.

  4. Freya did her best to oblige, but it’s a vole. Fortunately she wasn’t hungry.

  5. I fully agree.
    I would not mind the surveys if you could truthfully rate their service, but the questions are asked in such a way that the outcome will always be positive, since they “measure”” very specific, usually irrelevant things.
    The question “Are you happy with what you got and the way we handled things?'” is never there…

  6. We all have our pet peeves. I find email very easy to delete.

Joan Rivers posts from the grave: ‘I’ve just bought an iPhone!’

Posted on September 20th, 2014 at 15:29 by John Sinteur in category: Apple, If you're in marketing, kill yourself


Comic legend Joan Rivers has been dead for over a week now, but apparently that hasn’t stopped the Fashion Show star being chuffed to bits with her new iPhone 6-feet-under.

In a warning to PR companies everywhere, sponsored scheduled posts appeared on Rivers’ Facebook and Instagram accounts on Friday morning – before they were quickly taken down.

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  1. She would have died laughing!

EXCLUSIVE: 10 Ways to Use Our Sponsor’s Product More Often

Posted on August 15th, 2014 at 17:51 by John Sinteur in category: If you're in marketing, kill yourself


AdDetector is a browser extension that spots articles with corporate sponsors. It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser.

For example, it turns the small, light-grey-on-white “Sponsored” on this deadspin article into a giant red banner.

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Google to Tie Mobile Web, App Trackers for Ad Targeting

Posted on August 8th, 2014 at 22:37 by John Sinteur in category: If you're in marketing, kill yourself, Privacy


Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter.

The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. Until now, advertisers have usually been forced to treat individual mobile users as two unconnected people, depending on whether they are using a mobile browser or apps.

A Google spokesman confirmed the effort. “As an alternative to less transparent methods, we’re doing some tests to help businesses run consistent ad campaigns across a device’s mobile browser and mobile apps, using existing anonymous identifiers, while enabling people to use the established privacy controls on Android and iOS,” the spokesman said in an email.

The targeting method relies on Google’s two-million-plus network of third-party sites and its mobile app ad network AdMob, which is able to track and serve ads to users of hundreds of thousands of mobile apps across Apple’s iOS and Google’s Android mobile operating systems.

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‘Breaking Bad’ star Aaron Paul is controlling your Xbox One

Posted on June 14th, 2014 at 14:56 by John Sinteur in category: If you're in marketing, kill yourself


Microsoft released ad earlier this month with Paul showcasing the voice commands available in the Xbox One. At the beginning of the commercial, Paul says “Xbox On,” the command console owners can use to interact with the Kinect sensor and turn on the console. While everything initially seemed just fine about that commercial, it turns out some gamers have discovered that Paul’s command in the ad will get picked up by their Kinect and turn on the Xbox One in their home.

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  1. I saw a great video of a guy who changed his in-game name to “XBoxTurnOff”. Then he got on a Call of Duty server and watched the chaos as people dropped out of the game right and left.

iOS 8 strikes an unexpected blow against location tracking

Posted on June 9th, 2014 at 23:18 by John Sinteur in category: Apple, If you're in marketing, kill yourself, Privacy


It wasn’t touted onstage, but a new iOS 8 feature is set to cause havoc for location trackers, and score a major win for privacy. As spotted by Frederic Jacobs, the changes have to do with the MAC address used to identify devices within networks. When iOS 8 devices look for a connection, they randomize that address, effectively disguising any trace of the real device until it decides to connect to a network.

“Any phone using iOS 8 will be invisible to the process”

Why are iPhones checking out Wi-Fi networks in disguise? Because there’s an entire industry devoted to tracking customers through that signal. As The New York Times reported last summer, shops from Nordstrom’s to JC Penney have tried out the system. (London even tried out a system using public trash cans.) The system automatically logs any phone within Wi-Fi range, giving stores a complete record of who walked into the shop and when. But any phone using iOS 8 will be invisible to the process, potentially calling the whole system into question.

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  1. I don’t think that Apple is doing thid for privacy, but in order to push retailers to use its iBeacon technology. And surely turning wifi off will prevent this sort of snooping?


Posted on May 30th, 2014 at 12:51 by John Sinteur in category: Foyer of Ennui (just short of the Hall of Shame), If you're in marketing, kill yourself


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  1. I would say unbelievable, but sadly it is not. It is a testament to the dumbed down populations that few buyers will catch the irony and hypocrisy.

  2. Irony deficiency can be fatal.

  3. And now, direct from the Department of Irony Department! 🙂

  4. I think that was the Department Of Redundancy Department. Irony is something else entirely.

  5. You definitely shouldn’t drink phosphate-containing carbonated beverages with your irony supplements!

Public see giant robots and alien invasion

Posted on May 28th, 2014 at 18:17 by John Sinteur in category: If you're in marketing, kill yourself

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How One Woman Hid Her Pregnancy From Big Data

Posted on April 30th, 2014 at 18:20 by John Sinteur in category: If you're in marketing, kill yourself


For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she’s pregnant — and it wasn’t easy.

Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person’s marketing data is worth 10 cents; a pregnant woman’s data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won’t let up.


Vertesi said that by dodging advertising and traditional forms of consumerism, her activity raised a lot of red flags. When her husband tried to buy $500 worth of Amazon gift cards with cash in order to get a stroller, a notice at the Rite Aid counter said the company had a legal obligation to report excessive transactions to the authorities.

“Those kinds of activities, when you take them in the aggregate … are exactly the kinds of things that tag you as likely engaging in criminal activity, as opposed to just having a baby,” she said.

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  1. Walk into a store and buy a stroller. Won’t cost $500.

  2. Didn’t bother reading the article, but my impression is that gift cards are commonly used to pay for illegal/illicit stuff. Just like Tide. And in the U.S., “nobody” buys $500 worth of gift cards with cash. (i.e. it probably happens less frequently in a legit way than it does in a way related to crime.)

The Most Honest And Awful Corporate Ad I Have Ever Laid My Eyes On. No, They Aren’t Drunk. I Swear.

Posted on April 17th, 2014 at 20:27 by Paul Jay in category: If you're in marketing, kill yourself


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  1. Blimey! Which church is this again?

  2. Church? – ah – change the word “the shareholders” to “the flock” and you have the Church (any one you want).


Posted on April 12th, 2014 at 22:51 by John Sinteur in category: If you're in marketing, kill yourself

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Subway will probably open a new store in the bus stop

Posted on March 19th, 2014 at 11:11 by John Sinteur in category: If you're in marketing, kill yourself


here is the “before” picture.

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La contestata pubblicità del David col fucile

Posted on March 9th, 2014 at 15:10 by John Sinteur in category: If you're in marketing, kill yourself



Venerdì 7 marzo il settimanale l’Espresso ha pubblicato le immagini di una campagna pubblicitaria dell’azienda americana produttrice di armi ArmaLite. Nelle immagini si vede un fotomontaggio del David di Michelangelo che stringe in mano un fucile prodotto dall’azienda. Sotto, una scritta definisce l’arma “un’opera d’arte”. L’immagine è stata pubblicata da alcune riviste specializzate americane, come Rifle Firepower. Nonostante questa diffusione decisamente limitata, nelle ultime ore ci sono state critiche molto forti alla campagna da parte del mondo politico e della tutela dei beni artistici italiani.

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  1. Rough translation – On Friday, March 7th, the weekly L’Espresso has published pictures of an advertising campaign from the American arms manufacturing ArmaLite. In the pictures you can see a montage of Michelangelo’s David clutching a rifle manufactured by the company. Below, an inscription defines the weapon “work of art”. The image has been published inseveral journals such as American Rifle Firepower. Although the ad distributions thus far has been quite limited, in the last hour, there have been strong criticisms of the campaign from political officials and from those concerned protection of Italian artistic heritage.

    If your in marketing – use these weapons to kill yourself – please!

  2. The problem is what?

  3. @Desiato: Oh come on! The gun is bigger than the dick, surely.

  4. Huh?

  5. @Desiato The problem is using our artistic heritage for such an insidious marketing campaign. The problem is associating David with death, destruction and the carnage of war – to name a copuple of reasons. I would rather is a million of these http://pastelninja.files.wordpress.com/2013/10/david.jpg than just one of the ArmaLite death machines. Quando questa bestia è morta, così fa anche il veleno!

  6. From what I’ve read, David should be associated with death, destruction and war.

  7. [Quote]:

    The statue represents the Biblical hero David,

  8. Oh dear, our precious artistic heritage! It will be sullied by use in advertising! After seeing that ad, we’ll never be able to appreciate a nice statue of David again!

    Sorry for the sarcasm, but really… is there any impact on the artistic heritage? Isn’t that the kind of thinking we decry on this blog when Disney feels they need longer copyright to keep others from remixing Mickey, or when someone’s fanfic gets taken down by an author protecting their precious IP?

  9. I don’t see this whole episode as “oh dear our precious heritage” but rather as a “gee, what a bunch of uncultured barbarians trying to sell stuff this way”

  10. OTOH equipping him with a gun rather than a sling makes sense of the fact that he is, for his size, quite poorly endowed.

  11. @Desiato – Not at all…. and equating / Disney Mickey Mouse with the likes of Michelangelo, Wow, that is telling. So I leave you with this: What would I prefer my children’s first introduction to Michelangelo: his real work or ArmaLites’s? The real work of course and if you have children, or search your memory, you will know the process about which I speak. I want my children to know history, including art history, at the source – not a distorted comic (or violent) image produced by some marketing department with an a collective IQ in the negative numbers.

    @John – barbarians indeed!

  12. So Michelangelo made spectacular classic art that is so good that it can’t withstand being remixed into some tacky modern context?

    I don’t follow that. It’s a great statue and always will be a great statue. If the ad diminishes the statue, I think the problem is in your head.

    Alternate perspective: who gets to decide what material is so special that it can’t be desecrated? You? Or muslims who get mad at irreverent depictions on their prophet? I mean, sure, you’re not threatening to kill anyone so it’s not in the same ballpark, but why should either of you get to decide?

  13. @porpentine: That’s what I meant to say 🙂

    @Mykolas: the only place that your children are likely to see this ad is in a magazine for guns’n’ammo or on some shrill blog that likes to expose the folly and banruptcy of the world…er…

  14. oh crap..

  15. @SueW – John answered the shrill comment and it was not limited to gun mags. It was all over the media.

    @Desiato – Sidestepping the validity or not of problems in my head, the fact that Armalite included the tagline “a work of art” distorts its intent and makes it disingenuous at best. It is not art. It is a commercial offer to sell merchandise. As such, it is not unique as there are many precedents. What makes it unique, in my mind or head as you say, is the theme of extreme violence, promotion and glorification of the sick and bankrupt U.S. gun culture, and, if Dario Franceschini, Italy’s culture minister, is correct, it “… infringes the law.”

    To be clear, I was not advocating new legislation, just complete social disdain. Moreover, the issue is not desecration. Please, control your leaps to religious analogy. You said “you’re not threatening to kill anyone so it’s not in the same ballpark” – my rejoinder is: promotion of the gun culture, promotion of violence as the way to solve all problems – are all threats to me, my family, and to civilized societies everywhere. Using your logic, then bans on tobacco advertizing and anti smoking campaigns should be rescinded.

    Hope that was shrill enough 🙂

  16. I see a lot of assumptions about each others point of view in this thread, so I am leaving this here.

  17. I’ll readily agree with you that the US gun culture is nutty, and I loathe a lot of advertising. I just find this ad (run in a gun magazine as you originally said) completely unremarkable and find the use of Michelangelo’s David completely unproblematic. By no means does this extrapolate to making tobacco advertising OK. If we decide as a society that ads for guns are not OK, that’s fine with me. We haven’t done so.

  18. @Mykolas: I see shrill as being a good thing. If we don’t react to such rubbish with either ruthless mockery or indignant squawking then we are just “comfortably numb”, surely?

    In essence the ad made the leap into the “outraged liberal” media (which is why it was “all over the web”, I assume, with deference to xkcd). This must have been part of the original objective. Gun culture is boastful and unapologetic. There’s nothing they like more than ruffling feathers 🙂

    @Desiato: I don’t think that gun culture is nutty, exactly. It has a deliberate purpose and it definitely speaks to a significant minority tribe of Americans.

  19. @SueW @Desiato – great banter on this thread. See you all on the next one! 🙂

Truth in advertising

Posted on February 23rd, 2014 at 13:20 by John Sinteur in category: If you're in marketing, kill yourself


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  1. Whoa! Where did that pizzeria come from?!?

The Scam Facebook Is Running

Posted on February 15th, 2014 at 10:35 by John Sinteur in category: If you're in marketing, kill yourself

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  1. Facebook – helping to make the internet a cesspool, one click at a time

  2. People have been concerned that the internet was going to become a series of “walled gardens” – perhaps we should look on the bright side!

  3. Ironically I first spotted this video on my timeline as a sponsored post by the man’s company.

One Ad to Rule Them All

Posted on February 8th, 2014 at 9:32 by John Sinteur in category: If you're in marketing, kill yourself


Hey there! My name is Valerio Amaro, and i am a student at Miami Ad School Berlin.

I have two passions in life: advertising and The Lord of the Rings. I wanted to find a way to combine them, so i asked myself “What would happen if J.R.R Tolkien worked in advertising?”


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Samsung Vs Apple

Posted on January 13th, 2014 at 15:32 by John Sinteur in category: Apple, If you're in marketing, kill yourself

It’s hard to believe that the people who did the recent Apple ad and the people who did the recent Samsung ads live on the same planet.

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  1. One promises sex with a snow bunny, the other eternal life. Which is more realistic?

  2. Apple is Tiffany, Samsung is Target.

  3. Sue – in my case, probably eternal life….

  4. @Mark: lol…did you consider joining the furries?

  5. The snow bunny? 🙂

  6. I don’t know why, but when I was watching the Samsung commercial, I thought of those old Axe body spray commercials…

  7. To get a selfie, put the watch on the other wrist.

Gays, tattooed people, minorities don’t ‘fit in’ in suburbs: developers

Posted on December 7th, 2013 at 0:08 by Sueyourdeveloper in category: If you're in marketing, kill yourself


An organization representing Calgary developers is apologizing over an article it posted online that suggested gay couples, visible minorities and people with tattoos might not feel comfortable living in the suburbs.

Blimey. If he had substituted, “wouldn’t be seen dead” for “might not feel comfortable,” I’m sure that would have been more factual. I mean, have you seen the suburbs around Calgary? No, neither have I.

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Sony files patent for ‘Smartwig’

Posted on November 28th, 2013 at 22:04 by Sueyourdeveloper in category: If you're in marketing, kill yourself


Sony has filed a patent application for “SmartWig”, as firms jostle for the lead in the wearable technology sector. It says the SmartWig can be worn “in addition to natural hair”, and will be able to process data and communicate wirelessly with other external devices…

“And Sony – which is trying to regain some of the sheen it has lost in recent years – clearly understands that and wants to play a major role in the sector.”

 The Japanese firm said the wig could be made from horse hair, human hair, wool, feathers, yak hair, buffalo hair or any kind of synthetic material.
Oh the irony! Is it only 20 years since Sony was a groovy, must-have-device company? Or was I stupider back then?

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  1. “Or was I stupider back then?” – we all were! 🙂

  2. I hate to say this, but I think there might be a market for this. Right alongside the SmartBra.

  3. @Mudak! That’s a couple of sore points, right there!

Bear Does Laundry : Samsung Washing Machine Commercial

Posted on October 26th, 2013 at 0:29 by Paul Jay in category: If you're in marketing, kill yourself

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  1. @Paul Jay — wrong category. Should be in “If you’re in marketing, kill yourself”

  2. edited the category.

Facebook apologizes for dating website ad featuring photo of Rehtaeh Parsons

Posted on September 18th, 2013 at 16:42 by John Sinteur in category: If you're in marketing, kill yourself


Facebook apologized Tuesday for featuring an ad for a dating website that used a picture of Rehtaeh Parsons, the 17-year-old Nova Scotia girl who died after attempting suicide in April.

A spokesperson for the company, who did not want to be named, issued a statement late Tuesday that said the ad was a “gross violation” of the company’s policies and has been removed.

“This is an extremely unfortunate example of an advertiser scraping an image from the Internet and using it in their ad campaign,” the spokesperson said in the emailed statement.

“This is a gross violation of our ad policies and we have removed the ad and permanently deleted the advertiser’s account.

“We apologize for any harm this has caused.”

The company said the dating website was Ionechat.com. It could not be reached for comment.

The ad featured a picture of Parsons under the heading, “Find Love in Canada! Meet Canadian girls and women for friendship, dating or relationships.”

Parsons was taken off life-support following a suicide attempt, which her family says was brought on by months of bullying following an alleged sexual assault.

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Truck tailgate makes other drivers think woman is being kidnapped

Posted on September 9th, 2013 at 15:48 by John Sinteur in category: If you're in marketing, kill yourself



The female model is one of Kolb’s employees who agreed to pose for the image, which is featured on the back of another employee’s truck.

Other tailgate decals include zombies (pretty sure there may be some “Walking Dead” copyright violations, there) and a military sniper.

“When you’re going to go put a wrap on the side of your vehicle, you want that image to be realistic and to portray the image of your company,” Kolb said in the news report.

The blonde tied up in the back of this employee’s truck certainly is realistic, but it’s up for debate what it portrays about Hornet Signs.

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  1. It says ultra-low level of personal development, frankly.

Budweiser is most popular beer among injured ER patients, pilot study says

Posted on August 25th, 2013 at 12:22 by John Sinteur in category: If you're in marketing, kill yourself


When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.

Though Budweiser has 9.1 percent of the national beer market, it represented 15 percent of the of the E.R. “market.” The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market. In all, Steel Reserve, Colt 45, Bud Ice, and another malt liquor, King Cobra, account for only 2.4 percent of the U.S. beer market, but accounted for 46 percent of the beer consumed by E.R. patients.

“Some products are marketed to certain groups of people in our society,” explained Traci Toomey, the director of the University of Minnesota’s alcohol epidemiology program, who was not involved in the study. Higher-alcohol malt liquor, for example, is heavily advertised in African-American neighborhoods. “So we might want to put some controls on certain products if we find they are tied to greater risk. But how they are marketed and priced is critical information and that has been very hard to study.”

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The Verge: Google patents ‘pay-per-gaze’ eye-tracking

Posted on August 19th, 2013 at 18:52 by John Sinteur in category: Google, If you're in marketing, kill yourself


Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads

Advertisers spend heaps of cash on branding, bannering, and product-placing. But does anyone really look at those ads? Google could be betting that advertisers will pay to know whether consumers are actually looking at their billboards, magazine spreads, and online ads. The company was just granted a patent for “pay-per-gaze” advertising, which would employ a Google Glass-like eye sensor in order to identify when consumers are looking at advertisements in the real world and online. 

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  1. I’ll let Google have a camera in my living room when water in hell transforms to its solid state.

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