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Getting granular with the claim that Trump is some media wizard

Posted on September 18th, 2017 at 22:43 by John Sinteur in category: News

[Quote:]

Conclusion: To the claim that Trump is a master of media manipulation – which I doubt – I offer these alternatives:

1.) He cannot be shamed. Trump does not care if he is shown to be a liar, idiot, ignoramus, clown, or monster. Most people are not built like that. Therefore he can generate media attention without caring about the consequences. Most people are not built like that, either. Trump is exceptional, but this is different from saying he is a masterful. In fact, he’s a compulsive. Which is the opposite of mastery. Everything explained by attributing to Trump some genius for the media arts is better explained by his utter shamelessness, his malignant narcissism – and his indifference to being the clown figure.

2.) He is risk-friendly in a field where nearly all practitioners are risk-averse. This follows from what I just said. Enormously risky behavior is routine for Donald Trump, because he simply doesn’t care if he is shown to be a liar, idiot, ignoramus, clown, or ethical monster. Therefore he can accuse a previous President of the United States of a devilish crime without any evidence… and feel fine about it. It’s true that by these methods he dominates the news agenda and forces attention to his groundless charges, but “master media manipulator” is a poor description of the man who would do that.

3.) If you have opened yourself to manipulation, it’s less bad if a master of it did this to you. Think about it. If it takes a wizard to manipulate me, I must be pretty smart… right? When journalists testify to Trump’s genius as a mover of media they are bragging in a way they don’t quite realize. For they are implicitly saying: genius is required to manipulate us. Sorry, it’s not. Anyone in a position of power willing to float a false accusation can get you to cover it – and subvert your intention to cover something else. Anyone eager to make a spectacle of himself can create lurid headlines. Anyone smashing to bits norms of democratic governance will dominate the news agenda.

If you are a man, and you bite a dog, that does not make you a master of anything. But it does make of you news.


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