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Apple Responds to Safari 11 Criticism From Advertising Groups

Posted on September 16th, 2017 at 9:13 by John Sinteur in category: News -- Write a comment


Six trade and marketing organizations this morning published an open letter to Apple asking the company to “rethink” plans to launch new versions of Safari in iOS and macOS that block cross-site tracking, and this afternoon, Apple offered up a response, which was shared by The Loop.


“Apple believes that people have a right to privacy – Safari was the first browser to block third party cookies by default and Intelligent Tracking Prevention is a more advanced method for protecting user privacy,” Apple said in a statement provided to The Loop.

“Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person’s web browsing history. This information is collected without permission and is used for ad re-targeting, which is how ads follow people around the Internet. The new Intelligent Tracking Prevention feature detects and eliminates cookies and other data used for this cross-site tracking, which means it helps keep a person’s browsing private. The feature does not block ads or interfere with legitimate tracking on the sites that people actually click on and visit. Cookies for sites that you interact with function as designed, and ads placed by web publishers will appear normally.”

And the reply by the advertisers:

“Apple’s unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love,” reads the letter. “Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.”

Just die already. I’m still seeing your crap in the default setup. You’re still wasting my bandwidth with your “generic and less timely and useful” turds.

  1. I want to meet some of the “consumers” the advertisers claim, who love those ads. I don’t like being followed by ads for a particular product months after I made a purchase of that product online.

  2. Mudak,
    Allow me to second that. It is extremely irritating to have ads thrown at you for an item you purchased and only need “one” of. How many vehicle radiators do you think I need, you advertising dip-wads?

  3. @Gene, I had it happen for a stove.

  4. It’s spreading. I just attempted to buy a bottle of water at Schiphol airport in Amsterdam. The attendant kindly informed me that she would need to scan my boarding pass.

  5. I go to Amazon a couple times a week and shop for “Size 9 Chukka Boots” …… and now the ads follow me around online. Curate your ad stream.

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