So if there’s one thing we’ve probably repeated more than others around here, it’s the idea that in the IoT and copyright maximalist era, you no longer truly own the things you think you own. It doesn’t matter whether we’re talking about video game consoles, software, smart home hubs, ebooks, DVDs or routers — in the always-connected, copyright mad, instantly-upgradeable firmware age, companies are often quick to remove some or all functionality at a whim, leaving you with little more than a receipt and a dream of dumb technology days gone by.
But we’ve also noted repeatedly that part of this new paradigm involves companies using this capability to punish customers for poor reviews. This is, it should go without saying, an idiotic policy that almost always invokes the Streisand effect and makes the “problem” of a negative review significantly worse than if the company in question had done nothing at all.
Case in point: internet-connected garage opener Garadget, which is taking heat this week for bricking a customer’s ‘smart’ garage door opener after the customer in question left a negative review on Amazon.
And the non-apology from the company is basically that they should have disconnected the user in a more public-relations friendly way.