Fake news is “killing people’s minds”, Tim Cook, the head of Apple, has said. The technology boss said firms such as his own needed to create tools that would help stem the spread of falsehoods, without impinging on freedom of speech.
Cook also called for governments to lead information campaigns to crack down on fake news in an interview with a British national newspaper. The scourge of falsehoods in mainstream political discourse came to the fore during recent campaigns, during which supporters of each side were accused of promoting misinformation for political gain.
“We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth,” Cook told the Daily Telegraph. “It’s killing people’s minds, in a way.”
What’s needed is a good reputation management…