Here’s the truth about WWDC keynotes:
- The fact that they’re part of a conference devoted to informing developers about Apple’s platforms means that the emphasis will be on software–particularly operating systems–and the odds of a radically new hardware product being announced are just about nil;
- Since epoch-shifting hardware is out of the picture, any devices which do get announced are, by definition, only incrementally superior to their predecessors;
- No matter how newsy the keynote is, some people–especially ones who were hoping for something extremely specific which didn’t get announced–will deem it a snoozefest;
- There’s a very good chance that Apple’s stock will fall in the wake of the keynote, presumably indicating that Wall Steeet was not instantly impressed.