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The Customers You Do Not Want – If these “harbingers of failure” love what you do, you are in trouble

Posted on May 7th, 2014 at 9:41 by John Sinteur in category: News -- Write a comment


Harbingers’ participation in market research studies might explain why so many failed products make it to stores in the first place. “You see this happening over and over again where managers or product developers think that their product is great because they can find customers who love it,” says Anderson. He continues: “Customers were able to raise their hand early in the process and say, this is a fantastic beer or this is a fantastic shampoo; whatever the product was, customers came back and said they loved it. But then we asked, well what kind of customers said they love it?”

  1. I thought “The Long Tail” meant that any product could find a niche. What is also means are fewer mass market products.

    Most of the consumer “product development” going on is not designing new products, they are trying to do a “me too” with a few tweaks into a supply chain that has a limited range of products.

    Frito Lay Lemonade? Ooh, that’s so…innovative. Is is fried potato-flavoured drink or lemon-flavoured fried potato?

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