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Why The Atlantic’s Scientology Advertorial Was Bad

Posted on January 16th, 2013 at 23:13 by John Sinteur in category: Pastafarian News -- Write a comment


The Atlantic has apologized for the way they handled a “sponsored” article about Scientology on their website last night. That’s good, and necessary. (It belongs on their actual website, rather than in an email campaign, but whatever.)

The magazine would doubtless like for this to be the end of the discussion, and it probably will be. Most readers will forget it happened, except the ones who already hated the magazine. But the thing that happened last night is interesting for a couple of reasons, and I think it’s worth actually laying them out before we all agree to drop it and hope it never happens again.

And, as usual, the Onion made mincemeat of the whole “sponsored content” thing right away.

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