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The New York Times Paywall Is Working Better Than Anyone Had Guessed

Posted on December 24th, 2012 at 23:39 by Desiato in category: News -- Write a comment


More than a year and a half later, it’s clear the New York Times’ paywall is not only valuable, it’s helped turn the paper’s subscription dollars, which once might have been considered the equivalent of a generous tithing, into a significant revenue-generating business. As of this year, the company is expected to make more money from subscriptions than from advertising — the first time that’s happened.

Digital subscriptions will generate $91 million this year, according to Douglas Arthur, an analyst with Evercore Partners. The paywall, by his estimate, will account for 12 percent of total subscription sales, which will top $768.3 million this year. That’s $52.8 million more than advertising.

Remember all the digirati railing about how crazy the NYTimes paywall was?

  1. I’d much prefer a fully online subscription to my local paper but they don’t provide all the stuff the paper copy does. Another benefit would be eliminating all the paper ads I currently get (even if they showed as ads on their site). I would not, on the other hand, pay anything just to randomly access some single article on any newspaper site via a link – which I thought was the focus of the “digirati railing”. I couldn’t tell from the article which of those things they were talking about – ?

  2. Mark, the NYT paywall allows people who come to read only a few articles a month to do so. It tries to count how many you read and force you to sign in if you read more than 10 in one month.

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