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Ikea criticised for airbrushing women out of Saudi catalogue

Posted on October 2nd, 2012 at 8:24 by John Sinteur in category: News -- Write a comment


Comparing the Swedish and Saudi versions of the Ikea catalogue, Sweden’s free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company’s home furnishings.

The report raised questions in Sweden about Ikea’s commitment to gender equality.

  1. The sexist attitude (or probably opportunistic attitude) aside, if someone photoshopped all the women out of all the images at that quality, cudo’s. I think these images must be composites to begin with. Or maybe they are using Photoshop 35.4’s autofix?

  2. Dear gawd, perhaps the unretouched catalogue will be sold by mail order in a plain brown wrapper, so all those naughty teenage Saudi boys can look at someone other than their sisters?

  3. Totally understand the problem. No advertisement should be tailored to cultural differences.
    I am pretty sure that it is common knowledge that the reaction of a turkish, a mongol a latin american and a swede are the same for the same photo.

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