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‘In Ad Network Nightmare, Microsoft Making “Do Not Track” Default for IE 10’

Posted on June 1st, 2012 at 22:59 by John Sinteur in category: Google, If you're in marketing, kill yourself, Microsoft -- Write a comment


So let me get this straight. Advertising networks that track user behavior are OK with “Do Not Track” only so long as a single-digit percentage of users have it turned on? But if a lot of people start using it they’re out? Not being able to track users across the web is a “nightmare” for ad networks?

Years ago I had the idea that if Microsoft really wanted to destroy Google, they should have released a version of IE with a built-in on-by-default ad-blocker that included Google ads in its blacklist.

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