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Rush Limbaugh “Apologizes” After Losing Major National Sponsors!

Posted on March 4th, 2012 at 16:26 by Paul Jay in category: News -- Write a comment

  1. [Carbonite]:

    Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.

  2. Pffff. They thought his discourse was civil before?

  3. No, it was about the money. Emphasis mine:


    As an employee, it’s very hard to bear witness to the material effects of something like this. Our receptionist had to handle over 100 phone calls, and the customer support group was berated and belittled by people – non customers – who called in to complain about the incident. Many others called in in a civil way to voice their disapproval, but it was generally a rough day for the entire company, as I’m sure any outsider could surmise from our Facebook page.

    I’m very glad our CEO did what he did.

    There was understandably a lot of chatter on the inside of the company about this. A lot of people (customers and not) on the social channels were guessing that no women at all worked for Carbonite and that we (the company) are a group of misogynist pigs, which is actually quite the contrary.

    Carbonite is a vastly, vastly female-dominated company. In fact, the engineering and customer support groups are the only male-dominated areas. Legal is all female. Marketing is largely female. The finance department (except the director) is all female. The entire HR department is female.

    Rush Limbaugh was a worthwhile investment for a budding company looking for a cheap way to get advertising time, but those days are long gone. Back when, it made sense for us to advertise with Rush Limbaugh; his largely older clientele were very profitable for us, because (despite paying the same flat fee as all of our other customers) they don’t have a lot of data. The number of complaints we got about advertising with Rush was about equal to the number of complaints we got about advertising with some of the lefties, or on some of the shock jock shows on Sirius XM.

    As for the personal visit to Rush Limbaugh by our CEO, I don’t know if that’s actually happened yet. I do know that, as a public company, this kind of event can make our (largely institutional) investors nervous, which gets things into high gear pretty quickly around the office, and this was certainly beyond the tipping point of attention-getting for us.

    At this point, Rush Limbaugh is going to have a hell of a time looking for advertisers to pay him to regurgitate his offensive spew.

    Carbonite is actually a good product, and a lot of people work hard to make it what it is. I hope our reputation as such isn’t permanently tarnished by this massive shitstorm.

    edit: no, I am not in the PR department.

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