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The Gap’s New Logo

Posted on October 8th, 2010 at 19:30 by John Sinteur in category: If you're in marketing, kill yourself

The GAP boss explains their new logo, and for your convenience, I’ve removed all the corporate marketing speak, and all that remains are the real, solid foundations why this new logo is what it is:











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Comments:

  1. Makes me kind of sad. Maybe they’re trying to reinvigorate the brand with the younger set who associate “The Gap” with clothes their parents would buy?

  2. Man, I’ve rarely seen a logo so boring and unoriginal. Looks like they were not even trying to be creative.

    Come on, Helvetica as your main typeface? the “artist” did not even scrolled through the installed fonts!
    The little blue square? How creative!
    The fading blue color? A mainstay of Office cliparts.

    Back to the drawing board, guys.

“This should be understood, should not be a surprise and not considered harassment.” | MetaFilter

Posted on October 8th, 2010 at 6:58 by John Sinteur in category: Robber Barons

[Quote]:

“They threw out what Tribune had stood for, quality journalism and a real brand integrity, and in just a year, pushed it down into mud and bankruptcy,”. Tribune Company – Tales of a Bankrupt Culture: ‘Based on interviews with more than 20 employees and former employees of Tribune, Mr. Michaels’s and his executives’ use of sexual innuendo, poisonous workplace banter and profane invective shocked and offended people throughout the company. Tribune Tower, the architectural symbol of the staid company, came to resemble a frat house, complete with poker parties, juke boxes and pervasive sex talk.”“They threw out what Tribune had stood for, quality journalism and a real brand integrity, and in just a year, pushed it down into mud and bankruptcy,” said Ken Doctor, a newspaper analyst with Outsell Inc., a consulting firm. “And it’s been wallowing there for the last 20 months with no end in sight.”’But even as the company foundered, the tight circle of executives, many with longtime ties to Mr. Michaels, received tens of millions of dollars in bonuses.

‘Mr. Zell’s first innovation was the deal itself. He used debt in combination with an employee stock ownership plan, called an ESOP, to buy the company, while contributing only $315 million of his own money. Under the plan, the company’s discretionary matching contributions to the 401(k) retirement plan for nonunionized Tribune employees were diverted into an ownership stake. The structure of the deal allowed Tribune to become an S corporation, which pays no federal taxes; its shareholders are responsible for all taxes.’

‘The company is now frozen in what seems to be an endless effort to emerge from bankruptcy.’

‘More than the Tribune’s creditors took a haircut: the shares that about 10,000 nonunion employees received in the ESOP deal are now worthless as a result of the bankruptcy, although at the beginning of this year, the company replaced the ESOP plan with a cash incentive contribution. But if and when the Tribune exits bankruptcy, the value of the company will be worth substantially less than when Mr. Zell bought a controlling interest. Under a proposed settlement filed recently with the court, senior lenders, including the Angelo Gordon hedge fund and Oaktree Capital Management, would receive $5.5 billion, while other lenders with less priority would receive far less. The case is in mediation.

“How can anybody say that they have done a good job?” said Henry Weinstein, a former Los Angeles Times reporter who filed a lawsuit, still pending, that contends that the use of employee pensions to finance the deal was illegal.

“Anybody can make money when you are not servicing the debt and cutting people. Zell and the people he brought in had no idea what they were doing.”

And Mr. Zell? On Aug. 13, his lawyers suggested that if other junior creditors were paid, he should get his money back as well.’

[..]

I probably shouldn’t laugh since the 4200 people who lost their jobs certainly deserve better. It’s hard not see this as a metaphor for contemporary America: a bunch of spoiled frat fucks running a once great country into the ground, all the while being celebrated as Galtian supermen.

[..]

I myself, would like to buy Microsoft. I’ve got about $2,000. I’m sure I can get a bank to float me a loan based on the value of Microsoft to cover the distance. The thing is, though, let’s not put the loan in my name. Let’s put it in Microsoft’s name.


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The new French censorship

Posted on October 8th, 2010 at 6:49 by John Sinteur in category: Great Picture

[Quote]:

Larry Clark, photographer and director of Kids, Bully, or more recently Wassup Rockers, is being exhibited in a large retrospective at Musee d’Art Moderne de Paris. This exhibition has caused outrage, as Mairie de Paris has prohibited under 18’s from viewing the show. This is an echoe of the controversy that haunted the Presume Innocent exhibition at CAPC in 2004. This current censorship by Mairie de Paris has been brought on by the idea that teenagers must be protected from Larry Clark’s explicit sexual representations. This is a misguided view, as art can not be compared with pornography, it is not the same intention, process, and result. This censorship is not in the interests of teenagers. The best way to protect is not to ban them from shows like this, but to show them the dangers, notably of drugs, that Larry Clark so much focuses on. Under the pretext of protecting the curators and the museum directors, Mairie de Paris is complaisant with the regression speech in France about art as a space of free expression and representation. It implies the progressive judiciaries on the art sphere. Clark’s work studies and portrays the conflictual relationships teenagers go through. He represents kids without puritanism and judgement, so much so that a teenagers around the world relate to his vivid and real take on life. This censorship builds a new boundary between the real and its representations, and between the adults and teenagers ethos. Kiss The Past, Hello runs until January 2 2011 at Musee d’art Moderne de Paris. Text Pierre-Alexandre Mateos

And in response, this is the front page of a big magazine in france today:

(click for bigger version)


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Microsoft and Adobe Chiefs Meet to Discuss Apple

Posted on October 8th, 2010 at 6:29 by John Sinteur in category: Apple, Microsoft

[Quote]:

Steven A. Ballmer, Microsoft’s chief executive, recently showed up with a small entourage of deputies at Adobe’s offices to hold a secret meeting with Adobe’s chief executive, Shantanu Narayen.

The meeting, which lasted more than an hour, covered a number of topics, but one of the main thrusts of the discussion was Apple and its control of the mobile phone market and how the two companies could team up in the battle against Apple. A possible acquisition of Adobe by Microsoft were among the options.


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Comments:

  1. …Can they also collaborate to make Adobe’s PDF tools not suck so much balls? kthxbai

  2. In Dutch we say “The lame helps the blind”

  3. It’s like taking the two guys who finished second and third in a 100-yard dash and tying their legs together and asking for a rematch, believing that now they’ll run faster.

  4. I’ll bet that Ballmer proposed that if Msft had the source to Flash, they could really make the player rock on Windows Mobile 7.

  5. Does this mean IE9 will run even slower?