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Unicorn Tears, Eh?

Posted on April 6th, 2009 at 9:30 by John Sinteur in category: Apple, Microsoft -- Write a comment


Newsweek’s Dan Lyons talks to David Webster, general manager for brand marketing at Microsoft, regarding Microsoft’s new ad campaign for Windows:

He says the idea was to turn Apple’s “I’m a Mac” campaign to Microsoft’s advantage. “We associate real people with being PCs, [but then Apple] ends up looking pretty mean-spirited, the way they go after customers,” he says. “It’s clear that’s who they are insulting.” At the same time he can’t resist taking a crack at the preciousness of some Mac users. “Not everyone wants a machine that’s been washed with unicorn tears,” he says.

It seems clear that Microsoft’s stance on the Mac’s sales growth is that there’s nothing wrong with Windows or right with the Mac, but rather that there’s something wrong with Mac users.

Reminds me of the attitude of U.S. carmakers in the ’70s and ’80s, as more Americans switched to Japanese imports.

  1. Unlike Apple, who broadcast their loathing for Windows users into their ads by portraying them like dorks.

  2. I take offense with that – Hodgman is a very gifted comedian, and “dork” is definitely the wrong word. I admit the image isn’t meant to be positive, of course. But “dork”, no. (oh, and welcome back – I hope NZ was as beautiful as I’ve heard it to be)

  3. I find it strange too, that Apple kicking PC (since when Mac ceased to be a Personal Computer. Is it now Impersonal Computer?) is all okay, but god forbids Microsoft points out that Macs are expensive.

    It so stinks of double standards that it hurts. I like Macs, don’t take me wrong – will get one when I can afford to spend 1.5-2 months salary on it :)) -, but the Mac Fan behaviour belongs on Jesus and Mo. 🙂

  4. you’re mistaking my comments, I think. This post was originally “if you’re number 1 you don’t mention the competition” and it has degenerated into a mac vs pc thing, and I admit that is pretty stupid. Buy whatever works for you, for me that excludes microsoft products..

  5. Sorry, it was not really aimed at you, more like the general “How dare they do the same as we do???” outcry on the web.
    I actually don’t like this kind of advertisement from anyone – if all you can do is point out why the other is supposed to be bad, then there are serious problems.

    All the same, going to get a Mac when I can afford it. 🙂

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