On Moneymaking argues that it’s a good thing that Amazon’s Kindle is ugly:
6. You Can Be Pretty Later
The Kindle is ugly. It’s nothing like the iPhone, where people
bought it just to show off the slick interface to their friends.
Instead, Amazon focused on creating a product that does exactly what
it’s supposed to do: give you nationwide access to over 80,000 books
in the palm of your hand. They can make it pretty later.
For the retort, I’ll hand the mic over to Mr. Steve Jobs:
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
At first, an epidemic of absent-mindedness seemed to have broken out.
One purse was found just sitting on a display shelf in the shoe department at Macy’s. Another one turned up downstairs, in Macy’s Cellar. Yet another rested on a chair in a Midtown McDonald’s, left by a woman who had stepped into the restroom.
In fact, all three items had been planted by police officers in plainclothes during the previous six weeks. And the three people who picked them up were arrested, and now face indictment on charges that could land them in state prison.
Nine months ago, a similar police decoy program called Operation Lucky Bag was effectively shut down by prosecutors and judges who were concerned that it was sweeping up the civic-minded alongside those bent on larceny. Shopping bags, backpacks and purses were left around the subway system, then stealthily watched by undercover officers. They arrested anyone who took the items and walked past a police officer in uniform without reporting the discovery.
Is there a sudden glut of empty prison cells or something?
update, I found a solution.
I think every person in NYC should report every found object they come across to the police – I mean, who knows what might be valuable, you know?
“Officer, I found this half-empty can of Coke – it might belong to someone!”
“Officer, I found a filthy ripped backpack with two mismatched sneakers, a torn-up magazine, and an old syringe in it – it might belong to someone!”
A £125,000 campaign to replace Scotland’s Best Small Country In The World tag has been unveiled.
And the exciting new catchphrase dreamed up by top advertising brains is…”Welcome to Scotland”.