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Company Bypasses Cookie-Deleting Consumers

Posted on April 5th, 2005 at 9:28 by John Sinteur in category: If you're in marketing, kill yourself -- Write a comment


United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers.

The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that’s uploaded to a browser and restores deleted cookies. In addition, PIE, which can’t be easily removed, can also act as a cookie backup, since it contains the same information.

According to JupiterResearch, a division of Jupitermedia Corp., 58 percent of Internet users have deleted the tiny files, essentially making many consumers anonymous during site visits. In addition, 39 percent of consumers are deleting cookies from their primary computer monthly.

United Virtualities’s PIE helps combat this consumer behavior by leveraging a feature in Flash MX called local shared objects.


Mookie Tanembaum, founder and chief executive of United Virtualities, says the company is trying to help consumers by preventing them from deleting cookies that help website operators deliver better services.

“The user is not proficient enough in technology to know if the cookie is good or bad, or how it works,” Tanembaum said.

While United Virtualities, as well as marketers and publishers, focus on the benefits of cookies, consumers often see them as an invasion of privacy and resent having them loaded into their computers without permission, experts say. In addition, unscrupulous marketers can abuse the tracking capabilities of cookies.

combat this consumer behavior? Is this how companies are viewing the general public? Are we now officially enemy combatants?

here is info on how to disable this new tracking mechanism.

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